During my studies I could gather multiple experiences in social media marketing. As a student I have been involved in different projects and I’m a voluntary member in my university’s Snapchat and Instagram account. During a 6-months internship at an online travel agency in Munich I could extend my level of knowledge in online marketing, branding and social media.
During a university project, my and a small team developed an Instagram strategy for the German radio station Radio Berg.
During my internship in Munich I worked for the online travel agency „weg.de“ and was responsible for branding and online marketing with particular focus on social media. My tasks included among others:
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- researching topics and keywords for their travel magazine
- editing and writing blog posts
- developing a social media strategy for Instagram
- posting and planning content of Facebook and Instagram
- planning contests on social media
- copy writing
Fachhochschule des Mittelstands (university)
While studying media communication and journalism, I could work on great university projects to gather practical experiences. Some university courses were designed to extend our practical knowledge, in others we learned theoretical background. As a voluntarily member of our university’s Instagram and Snapchat team, I got the chance to work on different projects and attend different events to cover.
My work included among others:
- attending the trade fair DMEXCO for digital marketing and advertising to film Instagram stories and report about the fair
- planning and implementing an advent calendar on Instagram with focus on sustainability, yoga and veganism
- helping to create our university’s annual magazine “emjott”
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- planning and interviewing contact persons
- writing articles
- designing the layout
- planning the cover shoot
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extracts of written blog posts:
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- Barcelona city guide
- Top Silvester Events (GER)
- Carnival in Germany (GER)
- Paris Travel Diary (GER)
- ROBINSON Club Khao Lak (GER)
- Vegan Meetup (GER)
Miscellaneous:
- filming and editing a image film for the Berlin café Cookies & Co.
- working as a photographer for a film workshop for teenagers
