References

During my studies I could gather multiple experiences in social media marketing. As a student I have been involved in different projects and I’m a voluntary member in my university’s Snapchat and Instagram account. During a 6-months internship at an online travel agency in Munich I could extend my level of knowledge in online marketing, branding and social media.

During a university project, my and a small team developed an Instagram strategy for the German radio station Radio Berg.

instagram_radioberg

During my internship in Munich I worked for the online travel agency „weg.de“ and was responsible for branding and online marketing with particular focus on social media. My tasks included among others:

    • researching topics and keywords for their travel magazine
    • editing and writing blog posts
    • developing a social media strategy for Instagram
    • posting and planning content of Facebook and Instagram
    • planning contests on social media
    • copy writing

weg.de collage contest

 Fachhochschule des Mittelstands (university)

While studying media communication and journalism, I could work on great university projects to gather practical experiences. Some university courses were designed to extend our practical knowledge, in others we learned theoretical background. As a voluntarily member of our university’s Instagram and Snapchat team, I got the chance to work on different projects and attend different events to cover.

My work included among others:

  • attending the trade fair DMEXCO for digital marketing and advertising to film Instagram stories and report about the fair
  • planning and implementing an advent calendar on Instagram with focus on sustainability, yoga and veganism
  • helping to create our university’s annual magazine “emjott”
    • planning and interviewing contact persons
    • writing articles
    • designing the layout
    • planning the cover shoot

emote cover cologne

extracts of written blog posts:

Miscellaneous:

  • filming and editing a image film for the Berlin café Cookies & Co.
  • working as a photographer for a film workshop for teenagers
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